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Business: Marketing

Media & Advertising

Greenbook: Worldwide Directory of Marketing Research Companies and Services features the entire directory in a user-friendly and interactive format. Company listings include contact information, detailed company/facility profile, website, email, key personnel, industry affiliations, special products and services, and branch office locations.

Media Planning & Buying Calculators includes Cost Per Thousand (CPM), Cost Per Rating Point (CPP), Comparing CPP and CPM, Ratings, Shares, HUTs and PUTs, GRPs, TRPs, Reach and Frequency. Brand Development Index (BDI), and Category Development Index (CDI)

Advertising & Marketing Links including general advertising/marketing associations, magazine associations, direct marketing associations, newspaper associations, interactive associations, radio, television & cable associations, out-of-home association, auditing organizations, advertising and marketing publications, and other advertising & media sites. 

Marketing Mix

Image from the textbook, "Entrepreneurship" by OpenStax is licensed under CC BY 4.0

Marketing Shares and Ranking

Trade Show News Network International directory of trade shows. Once you link into a trade show review exhibitors for competition and talks for trends and experts. Older shows may have more detail on pass topics.

Exhibitor Online all about running a trade show.

Trend Watching Find out about new trends worldwide. 

Fortune Global 500 The world's 500 largest companies generated $27.7 trillion in revenues and $1.5 trillion in profits in 2016. 

Industry Week Rankings  50 Best US Manufacturers.

Top Hundred Sites for Marketers The sites are ranked in order based on their Cision Digital Reach (CDR). CDR is Cision's in-house methodology for predicting a website's unique visitors per month.

Research Report

Census Data Data from the Census of Population and Housing, the Economic Census, and the American Community Survey. Use Census Data to view, print, and download statistics about population, housing, industry, and business. Using Census Data, you can also find U.S. Census Bureau products, create reference and thematic maps, and search for specific data.

Consumer Expenditure Survey Consumer Expenditure Survey (CE) program provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.